One of the reasons you've been hearing less from me in these parts is that my professional life has been keeping me very busy. For the last year or so, I've been working for a small start-up that specializes in social media - all of the fancy schmancy stuff you see here, like social networks, podcasts, blogs, etc. Think of it as new technology that makes communicating easier.
After some very long and difficult days this year, I was feeling burned out. As fate would have it, I was approached by one of the most storied brands in America - and quite possibly the world. Ford Motor Company asked me to become the head of social media in their Global Communications department.
As you may know, there are some Sherlockian connections to Ford. There's the reference in the headline above, from "His Last Bow," where Von Bork's secretary is leaving the seaside cottage:
"The secretary lay back in the cushions of the luxurious limousine, with his thoughts so full of the impending European tragedy that he hardly observed that as his car swung round the village street it nearly passed over a little Ford coming in the opposite direction."And if you've been to a society meeting or two, you may have heard "We Never Mention Aunt Clara." If so, you'll recall that Aunt Clara's sister drove in a second-hand Ford. Let's just say that the Ford I'll be driving will be anything but second-hand.
Moving to Michigan is going to be an adventure, but I won't be leaving my Sherlockian pursuits behind. I know I'll be in good hands with the likes of the Amateur Mendicant Society and the blog and podcast will continue.
And if you'd like a quick run-through of what social media is all about, take a look at this:
Photo courtesy of Andrew Dunn
